We built an expert Salesforce Marketing Cloud team to help a top European carmaker expand in APAC

The client: A premium European automaker

  • One of the world’s most successful automotive companies.

The challenge: Strengthening marketing capacity to fuel business growth

  • The client needed to amplify the reach and sophistication of its marketing capabilities to facilitate an expansion of its successful business in the competitive APAC automotive sector. 
  • It was looking for an experienced partner to manage the evolution of its digital marketing strategies, both from its APAC headquarters and across its other markets in the region.
  • The partner was expected to build a world-class team to support existing managed solutions, while also providing strategic consulting to drive continual improvement and innovation in the client’s digital marketing practices. 

The solutions: Empowering campaign success with Salesforce Marketing Cloud

  • Seamlessly implemented and optimized Salesforce Marketing Cloud journeys to maximize the effectiveness of digital marketing campaigns. 
  • Adopted standardized best practices for Marketing Cloud across 17 APAC markets to streamline marketing operations.
  • Provided strategic advice to regional and local marketing teams to enhance the performance of always-on and batch campaigns.
  • Executed successful personalization campaigns across Salesforce Marketing Cloud Interaction Studio, and Adobe Target.

The results: High performing marketing automation team delivering quality campaigns for the business

  • Onboarded advisory team of 20+ marketing automation specialists, consultant, developers and architects.
  • 400+ marketing automation use cases in play across 13 markets.
  • 200+ personalization use cases running.
  • Migrated from Adobe Target to Salesforce Interaction Studio.
  • Advisory workstream to enhance 100+ in-flight campaigns.

Unlock the full potential of the world’s leading CRM with exceptional Salesforce professional services from K2 Managed Solutions.  Access our tried-and-tested Salesforce expertise to oversee essential digital transformation projects or optimize your current Salesforce platform.

Contact us today

Simon Mortlock