CXM Consulting

Specialist technology solutions for exceptional customer experience marketing

WHAT WE DO

Drive innovation and win new customers with data-driven CXM consulting

K2’s CXM consulting practice empowers you to overcome critical business challenges through innovative technology solutions spanning advisory, project management, and application management. Set your brand apart with creative omnichannel campaigns that leverage our expertise in data analytics, artificial intelligence, and leading martech platforms including Salesforce Marketing Cloud. 

Partner with K2’s tried and tested CXM teams to effectively target your ideal customers, drive strategic change in your business, and remain agile to seize new opportunities.

Maximize ROI

Implement AI-driven marketing platforms to automate campaigns, ensuring every marketing dollar is effectively spent.

Make smarter decisions

Leverage K2 data analytics to gain deep insights into customer behavior, driving better informed and more predictive decisions.

Increase conversion rates

Execute marketing strategies targeting specific customer segments, resulting in higher conversion rates and sales.

CASE STUDY

Our CXM Success

K2’s martech expertise drives efficiency for global retailer

Discover how K2 built an agile squad to streamline marketing operations and increase ROI for a multinational retail giant.

OUR CXM SOLUTIONS

Discover K2’s end-to-end CXM consulting solutions

Uncertain about which technological solutions to deploy to improve your customer experience marketing? K2’s specialist teams provide advisory and management for all aspects of your CXM projects.

CXM advisory

Develop strategic marketing plans customized to your audience with K2’s CXM advisory services.

Enhance brand positioning through our comprehensive market research and customer behavior analysis.

Project management

Implement marketing campaigns to improve customer segmentation and targeting. 

Leverage world-class K2 teams equipped with specialist skills to execute your critical CXM projects.

CXM analytics

Implement advanced analytics to gain insights into customer behavior and preferences.

Organize your customer data, creating a unified view for personalized marketing efforts.

Platform integration

Implement top technology platforms such as Salesforce, Sitecore, Google Cloud and MuleSoft

Maximize the potential of your CRM systems for efficient management and nurturing of customer relationships.

AI consulting

Integrate K2’s proprietary AI tools to automate and optimize your campaigns for maximum efficiency. 

Enhance your marketing analytics with AI-driven insights for data-driven decision-making.

Operational support

Maintain seamless CXM operations with K2’s application management services (AMS). 

Ensure consistent and continuous real-time platform monitoring for timely issue resolution.

Find out how our CXM solutions can meet your needs

PRACTICE AREAS

Integrated CXM practice areas for accelerated growth

K2’s customer-centric, data-driven approach to CXM consultancy creates a seamless experience across all your customer touchpoints. Explore our five core practice areas within CXM:

K2’s CRM practice optimizes the relationship between your customers and your brand through the entire lifecycle. 

We define, implement and manage the full CRM ecosystem for highly personalized, segmented and relevant customer interaction.

K2’s CX practice features a diverse team of digital strategists, UI/UX designers, design thinking practitioners, and digital marketers.

We ensure the right experience is delivered to the right customer through the right channel at the right time.

Our data scientists and analysts use data to drive informed decision making and design effective brand experiences. 

By using data science to map customer needs to business objectives, we gain critical insight and the ability to build sustainable business growth for your organization.

Identifying valuable business use cases for AI can feel overwhelming. That’s where K2 comes in. 

Our end-to-end AI consulting services deliver practical solutions that harness AI to solve your key marketing challenges, drive ROI, and enhance your competitive advantage.

Implementing a new marketing technology tool is like buying a gym membership. The membership alone won’t get you fit.

K2’s is your company’s personal trainer – we help get the most from the platform, change the way you work, and encourage you to keep improving.

WHY CHOOSE K2?

Delivering impactful CXM with innovative technology

Leverage K2’s outstanding CXM solutions, delivered by project teams of certified experts and empowered by partnerships with top technology platforms.

1

Official partners with the world’s best platforms

We team up with Salesforce, Google, Sitecore and MuleSoft to deliver the best strategies, user experience, and functionality for your marketing projects.

Salesforce

Leverage our Salesforce expertise in integration, strategy, and support to transform your business processes, improve efficiency, and achieve smarter, more predictive decision-making.

Sitecore

Access comprehensive Sitecore services including development, optimization, personalization, integration, hosting, licensing, and upgrades – all designed to enhance user experiences.

Google Cloud

Harness the potential of Google Cloud with our end-to-end solutions in data analytics, AI, application development, and data lakes, driving transformative results for your business.

MuleSoft

Explore our MuleSoft integration solutions to unify your systems, automate workflows, and create personalized customer journeys, achieving faster time to market and increased revenue.

2

Salesforce Marketing Cloud certified specialists

K2 is an official Salesforce partner with more than 17 years’ experience of successfully delivering Salesforce solutions.

New to SFMC? Leverage certified K2 teams to seamlessly integrate out-of-the-box Salesforce capabilities with your existing technologies.

Use Salesforce to close data gaps, accelerate customer insights, and build your capacity to get ahead of changes in the market.

Most organizations use less than half of SFMC’s capabilities. K2 ensures all relevant features within your license are fully optimized.

Our SFMC teams are certified and experienced across a wide range of marketing, development, strategy and consulting specialties.

3

Skilled CXM teams customized for your critical projects

Build cohesive teams to deliver your CXM projects through K2’s unique combination of in-house specialists and the very best professionals from your industry.

K2 teams are tailored to your project requirements and consist of specialists such as:

Project manager

Leads project-plan development, budgeting, timelines, and project-scope control.

CX consultant

Responsible for the development of digital marketing strategy.

Solution architect

Provides technical guidance. Builds, tests and delivers technical solutions.

Platform specialist

Performs advanced training, coding and segmentation to optimize performance.

Marketing Cloud developer

Tailors SFMC to your specific needs through custom solutions and integrations.

QA consultant

Drives quality in development processes and ensures outcomes match designs.

Project Manager

Leads project-plan development, budgeting, timelines, and project-scope control.

CX consultant

Responsible for the development of the digital marketing strategy.

Solution Architect

Provides technical guidance. Builds, tests and delivers technical solutions.

Platform specialist

Performs advanced training, coding and segmentation to optimize performance.

Marketing Cloud developer

Tailors SFMC to your specific needs through custom solutions and integrations.

QA consultant

Drives quality in development processes and ensures outcomes match designs.

TESTIMONIAL

“K2 enabled us to position personalized and relevant product recommendations to our customers in their inbox.”

Senior digital marketing manager, gaming hardware company

4

Market-leading CXM consulting for all industries

Unlock CXM services tailored to your industry. K2’s extensive sector coverage includes:

Aerospace and defense

Automotive

Consumer goods

Education

Energy and resources

Financial services

Food and beverage

Healthcare

Hospitality and leisure

Insurance

Manufacturing

Non-profit

Pharmaceuticals

Professional services

Public sector

Real estate

Retail

Technology

Transportation

Utilities

aerospace and defence icon

Aerospace and defense

automotive icon

Automotive

consumer goods icon

Consumer goods

education icon

Education

energy and resources icon

Energy and resources

financial services icon

Financial services

food and beverage icon

Food and beverage

healtchare icon

Healthcare

hospitality and leisure icon

Hospitality and leisure

insurance icon

Insurance

manufacturing icon

Manufacturing

non-profit icon

Non-profit

pharmaceuticals icon

Pharmaceuticals

professional services icon

Professional services

public sector icon

Public sector

real estate icon

Real estate

retail icon

Retail

technology icon

Technology

transportation icon

Transportation

utilities icon

Utilities

Your CXM projects, delivered faster, for less

Achieve the business results you need on time and on budget with customer experience marketing solutions from K2.

Join us for our expert-led webinar where we’ll explore the dynamic integration of generative AI with Salesforce to revolutionize your CRM capabilities.